Logo and Branding
It is imperative that every encounter your customer (and potential customer) has with your business, is consistent with your BRAND. Whether you are a SME looking for a complete package or an existing business wanting to refresh your business image, we can help you make an impact.
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of your brand is your LOGO. Your website, packaging and promotional materials should all integrate your logo and communicate your brand.
Your LOGO is a recognisable graphic symbol or reminder of your brand! It's a representation of your business and is a crucial element when you start your business.
A great LOGO design should:
Be a Simple graphic element
uniquely identify your business/product/service
Give an insight into your style
make a lasting impression
create a professional image for your business
communicate and represent your brand
dictate the brands graphics, colours and fonts
remind people of who you are and what you do